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"Boss babe" marketing is not helping you get taken seriously
I do not use "boss babe," "crushing it," "hustle harder," or "game-changer" anywhere in my own marketing, on purpose. Not because the women using that language are not real or not working hard. Because I have watched it cost them credibility with the exact buyers who could afford to hire them.
5 minute read
Hype is a tell, and buyers with money have learned it
A woman who has been burned before by a service she overpaid for reads "crushing it" and "level up your business" as a warning sign, the same way she reads three exclamation marks in a row. It signals a sale is coming, before any value has been shown.
The businesses that actually book the higher-paying, lower-drama clients tend to sound calmer, not louder. Plain descriptions of what they do, a price, and evidence, instead of energy standing in for substance.
It is not about being less confident
Confident and loud are different things. "I built this because I needed it myself and could not find it" is confident. "Watch me crush my goals this quarter" is performance. One earns trust from a stranger deciding whether to spend money with you. The other mostly earns engagement from people who already like you.
What I do instead
I say what the thing costs, what it includes, and what happens if it does not work for you. I show the actual result instead of describing how it felt to get it. It is a slower way to sound impressive and a faster way to be believed.
In practice
- Read your own bio as a stranger deciding whether to trust you with money
- Replace one hype phrase with one plain fact this week
- Let the result speak instead of the energy around the result