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Why I built a score instead of telling you to "post more content"
Almost every free piece of marketing advice online reduces to the same sentence: post more. More reels, more carousels, more emails, more everything. I do not think that is wrong exactly. I think it answers a question nobody who is losing customers actually asked.
6 minute read
"Post more" assumes the problem is volume
It is advice built for someone who already has a page worth landing on, a Google profile that says what they do, and a way to take a booking without a back-and-forth conversation. For a woman missing one of those, more content just means more people finding a dead end faster.
I have sat across from women posting daily who could not tell me, in one sentence, what they charge. The content was not the gap. The page it was supposed to send people to was.
What the score checks instead
Five things, none of them about how often you post: whether buyers can find you at all, whether what you sell is stated plainly, whether there is proof strangers can trust, whether she can book and pay without waiting on you, and whether any of this compounds instead of resetting every month.
Content sits inside one of those five, not above all of them. A brilliant reel that links to a bio that links to nothing is reach without a landing.
Why this take is not popular
Telling someone to post more is easy to say and easy to sell as a course. Telling her the real fix is a domain, a clear sentence, and a booking page is less exciting and does not need twelve weeks of content to teach.
I would rather tell you the truth in thirty minutes on a free call than sell you a content calendar for a leak I could point at directly.
In practice
- Check whether a stranger can find you before you check how often you post
- Write the one sentence that says what you sell, for whom, and where
- Fix the page the content sends people to before you make more content