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With thorns: When the business only works because you are in it.
"With thorns" can attach to any stage. It is not about how findable you are. It is about how much of the business depends on you personally, every single day.
6 minute read
Three signs you are with thorns
If you took a week off with no phone, bookings, confirmations and follow up would mostly stop.
Nobody else touches the marketing side of the business, so it mostly does not happen when you are busy.
You have set up a tool or a system that you or your team quietly stopped using.
The usual thorn, and the fix
The pattern is the same whatever your stage: the business works, but only because you personally are holding it up.
The fix is a full build: the parts that currently need you (replies, follow up, booking, reminders) get handed to a system, so the business keeps running on a week you take off.
A client example
[Placeholder: a with-thorns client's before and after, once we have one on record.]
In practice
- Name the one thing that stops when you step away, and start there.
- Hand off the marketing job you keep postponing, even for a few hours a month.
- Take the Findability Score. The thorn questions at the end will tell you plainly if this is you.