How they book you
Let her book and pay without waiting for you
5 minute read
Most lost work is not lost to a competitor with a better service. It is lost to a competitor who answered first.
The five minute rule
Interest cools fast. If a reply takes hours, she has already messaged someone else. You cannot be at your phone all day, so the reply has to be automatic.
Booking beats messaging
Every message you have to answer is a chance to lose the job. A page where she picks a time and pays a deposit removes the whole conversation.
Deposits and reminders
A deposit turns a maybe into a commitment. Reminders the day before and an hour before cut no-shows more than any other single change.
Do this today
- •Turn on an instant reply on every channel you use
- •Publish a booking link and put it everywhere
- •Take a deposit at booking
- •Send a reminder the day before and an hour before
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