What keeps you growing
Make the work compound instead of restarting
6 minute read
Busy months and empty months usually mean the business restarts from zero each time. Compounding means what you did in March still brings work in September.
Publish on a rhythm you can keep
Once a month, kept for a year, beats daily for three weeks. Pick the rhythm you can keep in your worst week, not your best one.
Own the list
Followers are borrowed. An email list and a phone list are yours. Every enquiry, every past client and every event contact belongs on it, with her permission.
Follow up is where the money is
Most enquiries that go quiet were not a no. They were a not now. Three messages, spread over a few weeks, recover work you already paid to attract.
Read your numbers monthly
Enquiries, bookings, average value, no-shows. Four numbers, once a month, is enough to know what to change.
Do this today
- •Choose your publishing rhythm and write the next three in advance
- •Start the list and add everyone who has ever asked about you
- •Write three follow up messages and set them to send
- •Put four numbers on one page and update them monthly
Want to know how you score on this?
Three minutes of questions gives you a number out of 100 and the three fixes worth doing first.
Take the quiz